Advertising tagged posts

Radio Advertising

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.

Advertising is a brilliant idea to increase business for all type business. Radio is still surprisingly inexpensive for advertising. The medium has been around for about 100 years. Many businesses give radio a pass because of the misconception of the return on investment.

The greatest advantage of radio is its ability to go after a very specific kind of market. Print & Radio Power (http://www.printandradio.com/) is the largest pre-buyer of national radio advertising and print advertising. It own multi-million dollar blocks of national radio advertising network time. This media gives its clients consistent profitable returns on their media dollars. Local, regional, nationalâ?¦straight media or performance based.

Today, everyone talks about ROI and the need to make marketing more accountable. Print and radio advertising measurement systems tells which media components work, for rapid ROI improvements. Print & Radio is the largest pre-buyer of national print advertising. In print media, the advantage of catering to specific target audience opens up countless opportunities to enhance sales figures. A fashion magazine would highlight cosmetic products and fashion accessories. At the same time, a sports magazine would display sports related ads to cater to its readers. There is no wastage of resources as ads get to reach the target audience.

Print & Radio Power uniquely drives this demand for high dollar and financial concern through direct response and cost per call radio advertising. They offer programs that cut the risk of advertising by clients, through the use of some programs.

Print and radio also provide Hispanic Advertising. The Hispanic population generally spends an average of 26-30 hours a week listening to the radio â?? 13% more than the rest of the population. Additionally, readership of weekly community and free newspaper remains high and consistent.

Print and Radio is providing all advertising opportunities at one place.

Mary john brought up in Newyork and love fun and Entertainment in her city. She is busy and enjoying to write the articles on advertising topics . She always likes to help the people.

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Advertising on Radio

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.

 

Advertising is a brilliant idea to increase business for all type business. Radio is still surprisingly inexpensive for advertising. The medium has been around for about 100 years. Many businesses give radio a pass because of the misconception of the return on investment.

 

The greatest advantage of radio is its ability to go after a very specific kind of market. Advertising on radio is the largest pre-buyer of national radio advertising and print advertising. It own multi-million dollar blocks of national radio advertising network time. This media gives its clients consistent profitable returns on their media dollars. Local, regional, nationalâ?¦straight media or performance based.

 

Today, everyone talks about ROI and the need to make marketing more accountable. Print and radio advertising measurement systems tells which media components work, for rapid ROI improvements. Print & Radio is the largest pre-buyer of national print advertising. In print media, the advantage of catering to specific target audience opens up countless opportunities to enhance sales figures. A fashion magazine would highlight cosmetic products and fashion accessories.

 

At the same time, a sports magazine would display sports related ads to cater to its readers. There is no wastage of resources as ads get to reach the target audience. They offer programs that cut the risk of advertising by clients, through the use of some programs.The Hispanic population generally spends an average of 26-30 hours a week listening to the radio â?? 13% more than the rest of the population. Additionally, readership of weekly community and free newspaper remains high and consistent.

 

The internet has transformed the way the world works in so many ways it is impossible to document. Of recent with the development of the dynamic web and free access to the internet we are seeing the decline of traditional media sources and the birth of online internet radio, TV, podcasts and ezines. People are no longer the confined audience of what the big networks deem is important according to their advertisers and big sponsors.

 

Radio Advertising Costs has a growing user base of both broadcasters and listeners. People are broadcasting their messages to their niche audience. Most of it would never have seen the light of day with traditional media outlets. These niche audiences are thirsty for good content pertinent to their interests. With the relatively low cost of software and the profusion of social networks like YouTube, Blogtalk Radio and Ustream there are more and more free internet radio stations hitting the airwaves all the time. Some people even speculate that the music industry will have a rebirth of sorts using these streams and the power of community connection.

 

For those that are going big and developing a business model around their broadcasting there is still cost involved to running it before going into profit. To make it a business success it is important to monetize what is being built. Once a large audience of 50 thousands listeners is achieved, companies wanting to connect with a particular group will be open to buying online radio advertising in the form of 30 second radio ads and infomercials or branded shows.

I am Mohan read mathematics at Stanford and remained there for his MS. From 1998-1999 on researched in Evolution and in Animal Behavior in  Camrbidge, UK. I was was then a professor in the departments of Anthropology and Biology, New Jersy College, USA. Now teaches at the department of Zoology. Carried out research in several areas of evolutionary biology, particularly in sexual selection and the comparative method.

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Last Week Tonight with John Oliver: Native Advertising (HBO)

The line between editorial content and advertising in news media is blurrier and blurrier. That’s not bullshit. It’s repurposed bovine waste.

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30 Or 60 Second Radio Commercials – Radio Advertising Tips

30 Or 60 Second Radio Commercials – Radio Advertising Tips
by Dan O’Day

As a radio advertising expert, often I’m asked, “Which is the better length for a radio commercial — 30 seconds or 60 seconds?”

To answer that question, let’s first look at the Revolution From 30-second radio commercials to 60-second radio commercials.

Until the late 20th Century, U.S. radio stations sold both :30s and :60s. A 60-second spot cost twice as much (or almost twice as much) as a :30.

Cost-conscious advertisers typically sought to maximize the number of times their commercials would air by buying :30s.

And there was a time when that made sense ? especially when there were far fewer commercial messages being broadcast and if your business was the only one in its category advertising on the radio.

This remains true today in emerging markets in countries where until recently there were no radio commercials. Often the governments of such countries limit the amount of commercials per hour, which automatically makes the ones that do air stand out.

If you sell water in the middle of a great desert and yours is the only water within 300 miles, you can simply erect a huge sign that says “Water!” and you’ll be advertising both effectively and wisely.

But if you’re selling mineral water out of a shop in a big city, with lots of competition,  probably you need to make more of an effort to tell your sales story.

If yours is the only restaurant advertising on the radio, you might well be able to profit from 10-second blurbs that proclaim, “The best Chinese food in all of Luxemburg, at Wah Lee’s Original Chinese Restaurant on Val Fleuri, across from the Post Office!”

In mature commercial radio markets, however, there is no novelty factor inherent in simply advertising on the radio. And most advertisers don’t have the luxury of being the only one in their category to run radio commercials.

The gradual shift in large and medium U.S. markets to a predominance of 60-second spots came about as the result of a startling research discovery…by radio stations, not by advertisers.

Which do you suppose most listeners find more objectionable?

A)  A 3-minute commercial break that consists of six 30-second spots?

B)  A 4-minute commercial break that consists of four 60-second spots?

Answer:

A): What we discovered was that listeners perceive the number of commercial interruptions…not the number of minutes devoted to commercials.

When I started in radio, most U.S. stations limited the number of minutes in a commercial break. Today most stations limit the number of commercials in any given break. That’s because each time a new commercial begins, the average listener perceives it as yet another interruption.

That’s why most large and medium market stations now charge the same (or almost the same) for a :30 as for a :60 ? because they’re not selling varying blocks of time, they’re selling “units” ? i.e., interruptions to the programming.

Although the original intent was to protect the station’s programming, it has had the added benefit of giving advertisers a better opportunity to maximize the impact of their sales messages.

Because that, ultimately, is what the advertiser should be trying to achieve: not “number of times aired,” not “cost per point,” not even “recall” ? but IMPACT.

With 60 seconds instead of 30, you can:

* Take the time to engage the targeted consumer in a conversation.

* “Pace & lead” ? begin by matching and reflecting the targeted consumers’ own experiences and then lead them to your sales message in a natural fashion.

* Take more time to show targeted consumers how your product or service can make their lives better.

* Take more time to explain what differentiates your product/service from that offered by your competitors.

* Give the announcer more time to speak at a slower, more conversational, more understandable, and more relatable pace than you hear in most radio commercials.

And if your commercial utilizes entertainment as a tactical tool for delivering the sales message, you have more time to weave the sales message into the entertainment…so that the listener cannot be entertained without simultaneously receiving the sales message.

(Sadly, this is not how most “entertaining” commercials are done. Most of them try to make you laugh for 50 seconds and then, at the end, throw a 10-second sales pitch at you.)

Dan O’Day is internationally known as “the radio advertising guru.” O’Day has helped radio stations, ad agencies and business owners/entrepreneurs in 36 different countries create advertising that produces money-making results. His blog, “Dan O’Day Talks About Radio,” offers a wealth of fresh information each day at http://danoday.com/blog. The ultimate seminar or class in how to write radio commercials is O’Day’s HOW TO CREATE MAXIMUM IMPACT RADIO ADVERTISING: http://danoday.com/maximum-impact-radio-advertising

Free radio newsletters: http://danoday.com/free

copyright 2011 by

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Radio Advertising: Should Advertisers Voice Their Own Radio Commercials?

As someone who has sold, written, and produced millions of dollars’ worth of radio advertising since 1973, I have long been a proponent of using advertisers’ voices in their radio commercials.

This used to incur the wrath of radio station program directors and self-proclaimed radio advertising experts, who felt that only mellifluous “professional” voices were worthy of a listener’s attention, but the opposition seems to have mellowed in recent years. In fact, many of the same radio folks who once disdained the idea now embrace it, based on the results their clients have enjoyed using this effective approach to radio advertising.

Done well, a client-voiced commercial offers several advantages to the advertiser:

(1) It provides a unique and distinctive sound, unlikely to be mistaken for any other personality or advertiser on the air.

(2) The authority and expertise of the spokesman may enhance the credibility of the message.

(3) Over time the advertiser becomes a familiar voice, no longer a stranger to people who have yet to patronize his business.

(4) And yes, all other factors being equal, the client is more likely to have people mention hearing the ad. What’s wrong with that? If it makes his investment in Radio more tangible, that’s just great.

No, not every client belongs on the air – and yes, getting the client to speak to the listener with authenticity and appeal (as opposed to stiffly reading or talking at them) requires an investment of time and effort. 

First, the copy has to be fine-tuned to fit the client’s individual style of communicating, his personality. In my experience, this often involves editing on the fly, during the recording process.

Second, in most cases the client will need to be coached and directed to bring out the most effective interpretation of the copy.  This involves equal measures of persistence and patience; it can be a bit frustrating for both client and coach to do 15 or 20 “takes.” But the end result justifies the work.
 
Modern digital editing tools have lessened the need to get one perfect take. More often than not, we’ll take portions of several cuts and combine them into the final voice track – a “best-of” compilation, so to speak.  [An aside: Back in the days of reel tapes and splicing tape, this posed a much greater challenge, with a very small margin for error – and no Undo function. Here’s a funny example from back in the early ’90’s, a short piece I cobbled together from outtakes of the legendary WSU baseball coach Chuck “Bobo” Brayton struggling through numerous attempts to voice a spot for a local Mexican restaurant. It’s a hoot.]

But getting back to the issue of coaching – after many less than stellar takes, it can be tempting to throw in the towel and let a substandard reading pass. Resist the urge at all costs! If necessary, come back for another session when you’re both fresh. Because if the advertiser is allowed to get away with a subpar reading, it’ll come back to bite him every time that commercial is aired!

Take the pains to do it right, so that when the spot airs everyone can enjoy it and benefit from a job well done.

 

Rod Schwartz, owner/creative director of Grace Broadcast Sales and a 38-year radio ad sales veteran, shares stories, commercials, and advertising lessons “from the streets, the studio, and the study” on his blog, RodSpots. He is an administrator at Radio Sales Café, a social networking site for radio advertising sales professionals. Rod can be reached by email at rod@gracebroadcast.com  or by telephone toll-free at (888) 472-2388. Rod would love to share examples of effective advertiser-voiced radio commercials with you!

 

 

 

 

 

 

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Advertising Your New Hip Hop Songs Online

There are various ways you can promote your new hip hop song online. Social networks and music forums have made it achievable to connect with millions of people who take and interests in your style of music. If you have digital distribution and your trying to get people to buy your music, you have to understand that it’s all about engaging your target audience. Hip hop is one of the fastest growing music genres on the internet. Sites like youtube and twitter are the main anchors for hip hop. Building up an account on a major social network can really propell your music career

There are some basic things you’ll want to set up before you blast your new music. After you sign up on a social site,take time to edit your profile with a pic and details about who your are as a hip hop artists. People need to know your background before they feel comfortable enough to buy your music. Next you should search for music similar to yours and befriend them. You want friends with the same kind of music because thier fans will find you and buy your new hip hop single if you have presented yourself correctly.

You can make sure that your presents on the internet is felt by posting positive comments on popular pages. For example go to youtube, type in Nicki Minaj under hip hop and you’ll see where thousands on people have commented and added videos. Use these comments to introduce your new hip hop album to fans of Nicki Minaj. You’ll start to get more views and comments as you post messages to other peoples page.

Also leave a link pointing back to your new hip hop release. If you have a visitor, you want them to be engaged into your comments and click your download links looking for more information. If you choose a digital music retailer like itunes, make sure they can preview your music before they purchase.

Video is one of the most powerful methods of promoting your new music single. Video blogging will turn interested visitors into hard core followers. Post your video blogs on all of your social networks and ask your friends to repost them. Offer something for free on your blogs like a free t-shirt or coffee mug. You’ll be surprised at what will motivate a visitor and make them become a costumer. The best free gift you can give is advise. Your fans are people and they nevermind learning something new. So a good behind the music video is perfect for engaging them and teaching many on the entire process of shooting a video.

After your created your social networks and blogs post all of your videos and blogs on your profile page and cross promote them.
Make certain that you tag your content correctly so that your new hip hop song can be found in the search engines. Ex: new music releases,new hip hop song,new hip hop hits on youtube”

2manproduction is a music internet marketing company specializing in digital music sales and marketing. Our clients include digital record labels Star Coast Ent,Team Mashn Ent, Low Profile Ent and many more! Our feature artists is Risse Cakkes a young female rapper with
a mix of down south, New York and Jamaican influences. ” I love music and think fans will enjoy my music because of the different flavors I bring to the mic” Risse was originally born in New York and raised by her Jamacian father, who later moved south to houston where Risse Cakkes honed her craft as a dynamic mc. Risse Cakkes aka the candy girl is set to take the stage and win!

Listen and Download The New Hip Hip Single “Pink Lemonade”

LIKE, POST & SHARE! WATCH Rastafari Aliyah, Exodus: Hebrew Psalms of Degrees & Mt Zion Pilgrimage [VIDEO] SUBSCRIBE, JOIN OUR SOCIAL MEDIA NETWORKING, Click …

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Advertising on Television

led tv
by LGEPR

The Advertising on television is the powerful electronic gadget which provides lot of entertainment and amusement to viewers who can spend their long vacation and holidays by watching different types of shows, programs on entertainment and news items. However, the television is also very effective to display ads and banners. You can take the full advantage of the usage of this electronic device which will help you to expand your business through the displaying of ads on the different entertainment channels in television.

 

 

Basically, the ads are displayed on the screen of the television with the sole purpose of attracting the customers. You need to purchase different slots from the TV advertising prices for getting the airtime. The airtime is reliant on how much money you will spend for displaying ads and banners. If the channel is very popular with international background, the price will be higher for the screening of the ads on the popular channels. However if you like to publish you ads on the local network, you will get extra financial mileage.

 

The local channels are very effective to screen your ads in the middle of the running of entertainment shows and movies. There will be caption which will be shown on the screen at the time of running of the movies or any other entertainment program. However, before placing your ads on the channels, you need to do homework to decide which entertainment channel will be suitable for you for enticing people. There are different channels which telecast wide range of various programs and realty shows.

 

There are movie channels, opera shows and other different sports channels for telecasting many programs and shows on the silver screen. You need to make the proper decision which channel will be more user-friendly. If you do searching properly, you will see that prime time starts from 6-7 pm. It is the most costly time slot for the display of the ads and banners. However on the other hand, the noontime slot which begins from 10-11 pm is very suitable time as it is much more cost effective in comparison to the prime time slot. You can hire any ad agency for fulfilling your task.

 

These advertisement agencies will be very profitable for you and you will be happy to purchase this slot for the advertisement purpose. There are many businessmen who are ready to pay huge amount of money to purchase the prime time slots for displaying their ads in different channels. Mainly during the festive seasons, these channels play the major role in displaying the products on the television. Your ads will be telecast on television during Christmas and Thanksgiving holidays. Please try to purchase the slot in first and second quarters of the year. It will give you financial mileage.

I am Mohan read mathematics at Stanford and remained there for his MS. From 1998-1999 on researched in Evolution and in Animal Behavior in  Camrbidge, UK. I was was then a professor in the departments of Anthropology and Biology, New Jersy College, USA. Now teaches at the department of Zoology. Carried out research in several areas of evolutionary biology, particularly in sexual selection and the comparative method.

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What type of advertising would be good for my new recording studio?

Question by kashi kiki: What type of advertising would be good for my new recording studio?
I am looking for some ideas on what type of advertising & marketing for my new recording studio.

Best answer:

Answer by FiveCap
The best form of advertising is word of mouth – get your friends to start telling their friends and co-workers about the studio.

Word of mouth is cheap – and it comes from people you trust – so it’s the best way to advertise your studio.

What do you think? Answer below!


VLoggers

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Media Mayhem – Advertising Guru Robert Chandler On Technological Advances & Selling New Ideas

EPISODE SYNOPSIS: Allison has an in depth one-on-one with legendary advertising strategist, Robert Chandler where they openly explore the intricacies of the industry. Mr. Chandler shares candidly about his history and experiences in advertising over the last few decades shedding light on the changing cultural and political landscape, advertising ethics and how best to ‘execute the concept.’ GUEST BIO: Robert Chandler, fearless leader of General Levitation, is a creative director, copywriter, and advertising strategist of wide and eclectic experience. Majoring in technology — though hardly limited to it — he is apparently the only person on the planet to serve as creative director for three cornerstone tech companies — Apple, IBM, and Microsoft, which accounts for his being completely conversant in the world of Web communications that he played his bit in popularizing. Robert has led in senior creative roles at the world’s premiere agencies, including Chiat\Day, BBDO, and Ogilvy & Mather. His group at Ogilvy originated the worldwide IBM “subtitles” campaign, “Solutions for a small planet” featuring Nuns, elderly Frenchmen, and international surfers. At BBDO, he helped build for Apple their powerful brand. Highlights included the Randy Newman “I’m different” spot. For Microsoft his campaigns launched many watershed products, including Excel, Word, & Windows. As head of General Levitation, he designed the launch for Hitachi PC, renaming that company Hitachi Mobilized


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Has anyone responded to news paper adds with a company advertising “Travel USA w/fun group” & the result is?

Question by Glenda: Has anyone responded to news paper adds with a company advertising “Travel USA w/fun group” & the result is?
I’m concerned because of an add in the news paper and my teenager child interested in contacting this company for employment. I smell a rat, and I believe this company is not legitimate? Has anyone had this experience directly and what transpired of it. I’ve looked all over the internet and I can’t find the name of the company with the listed 800 number, they seem to be a ghost, which is a huge RED FLAG. Help please.

Best answer:

Answer by bellac
Big time Red Flag! These companies like to hire children to go from door to door to sell magazines and lie about a trip to a foreign island to convince the homeowner to purchase from them. This is so old time and misgiving, so please tell your child it’s rubbish. Not only that, but they are not supervised and anything can happen. The kids barely get paid for anything. A Mother’s intuition is always right on.

Know better? Leave your own answer in the comments!

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